Also, his message easily generalizes to:

"If you don’t understand how something works — especially a complex and dense thing — then don’t write about it"

which of course is a totally ridiculous thing for a columnist to write (especially considering his implied standard for "understanding"). Of course this requirement is nothing he follows himself, writhing columns about broad sociological changes crammed into phrases like "sharing economy" and "we are all entrepreneurs".

The column doesn't even build any case for the accusation in its title!