It goes both ways. Technologists should also look in the mirror, and consider what we might not understand.
Since the OP is criticizing journalists' understanding of tech, we should ask how well we understand journalism. Inside the Collapse of The New Republic (http://www.newyorker.com/news/news-desk/inside-collapse-new-...)
Taking a Tire Iron to Techie Triumphalism (http://www.nytimes.com/2015/06/09/us/taking-a-tire-iron-to-t...) and associated HN discussion (https://news.ycombinator.com/item?id=9686577)
Not every solution takes the form of a startup. And there's always the lifehack of asking the working poor what they think, and listening to them. Maybe some of them have the vision we lack. – idlewords (https://news.ycombinator.com/item?id=8261431)
And this from MondayNote (http://www.mondaynote.com/2014/10/26/the-two-things-that-cou...):
One: Google’s disconnect from the outside world keeps growing. More than ever, it looks like an insulated community, nurturing its own vision of the digital world, with less and less concern for its users who also happen to be its customers. It looks like Google lives in its own space-time (which is not completely a figure of speech since the company maintains its own set of atomic clocks to synchronize its data centers across the world independently from official time sources).
You can actually feel it when hanging around its vast campus, where large luxury buses coming from San Francisco pour out scores of young people, mostly male (70%) mostly white (61%), produced by the same set of top universities (in that order: Stanford, UC Berkeley, Carnegie Mellon, MIT, UCLA…). They are pampered in the best possible way, with free food, on location dental care, etc. They see the world through the mirrored glass of their office, their computer screen and the reams of data that constitute their daily reality.