Gosh, the general point was quite interesting, but I have such a hard time reading the "Emotional Headline -> Witty hook -> Two more paragraphs -> emotional headline -> witty hook -> two more paragraphs" style of writing. Yeah, I know it makes people read your copy, but I like to the point writing more than the wandering around building a narrative that sucks you in, leaving you breathless with anticipation and excited for more of whatever they're selling...

Sales copy just adds so much noise to the points. I get why they do it, but it's really a fight to get through it for me even if I think there's going to be valuable points in there.