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How automatic Twitter/Facebook pages give you income?

I'm curious as well...

I imagine (but don't know) a tweet whenever an episode is aired and a link either going to a product or affiliate page. E.g. https://twitter.com/hashtag/tvshowtime?src=hash

Yup, that is it. Affiliate links include T-shirts, books and posters. Only makes me +-40 USD a month but it is something.

You can "sell" tweets to followers for money.

That doesn't seem to be passive.