Tanuj from the Estimote team here. If you're curious about some of the under-the-hood mechanics between BLE beacons, Eddystone, and the Physical Web check out developer docs http://developer.estimote.com/eddystone/
The website claims 3 year beacon battery life - but bluetooth has a reputation for poor power performance. How often do the beacons broadcast, for how long, and at what power output?
Quote:
"Phones or other smart devices can pick up the beacon’s signal and estimate the distance by measuring received signal strength (RSSI). The closer you are to the beacon, the stronger the signal. Remember that the beacon is not broadcasting continuously—it’s blinking instead. The more frequent the blinks, the more reliable the signal detection."