Also, just personal but I don't think "Buttermilk Supply" is a super name for a knife vendor, but naming is tricky. The wording is a major turnoff for me
In response to the name, I'll be selling a wider selection than just knives. The offering looks limited now but it'll soon be expanded to everything necessary to working as a chef, or tools and supplies that would be worth having at home. The emphasis, though, will always be on knives. I know the name doesn't inform anyone that we're selling knives, but I personally like the name and wanted to take the approach of how we name restaurants. Something to suggest the experience.
You must not be the target market. They want to sell to people who like knives that don't suck.