This is a marketing piece for their new GPU, which has ray casting built into the silicon. It's not clear how to access this new hardware (some OpenGL extension?), but they do mention that their chip gives shaders the ability to cast rays.
You can find the sample code here http://cdn.imgtec.com/OpenRLSDK/OpenRL-Hybrid-Example.zip
And how well is the hardware currently handling highly divergent rays? Such as those used in GI or reflections?