Disclaimer: I work in advertising.
> But what is being passed today as advertising is nothing like that, it is more like high school psychological and emotional blackmail. "Here is this product. If you don't have it you are not in the ingroup but in the outgroup. You are not beautiful enough without this product. People will look down on you without this product. This product will make you more attractive to the opposite sex and more likely to land a high paying high profile job".
I don't understand this. If anything advertising is more transparent today than ever before.
Consider in the 1800s it wasn't uncommon for a publisher to be paid for a product & make it seem like they were simply endorsing something they truly liked.
With the advent of TV, products would be place throughout the show.
Today we have much stricter laws about making it clear a publisher is promoting a product because they are paid.
> ... the strict sense of the word. "Here is this product. That's how it works. That's how it's different from its competitors. Here is the price. Here is the total cost of ownership as compared to the competitor. Here is how this product can satisfy your needs in this specific case"
Only a very, very small percentage of things are purchased this way.
Why does your friend pay extra for those Louis Vuitton sunglasses? Hint: It's not because of quality. All sunglasses are basically made by one company.
Why does your friend drink Coke over Pepsi? Hint: It's not because of health reasons & pretty unlikely it's because of taste.
Why does your friend buy Frosted Flakes instead of the store brand? And so on...
A lot of it boils down to "brand equity" -- what you'll pay for a specific brand over something else. Why do people do that? It's because of the association, image, and feeling a brand generates. You don't sell diapers by saying "We sell good diapers." You sell diapers by showing a cute baby with soft music & get mother's to form an emotional bond with the product.