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This is a great idea, but how do you protect yourself from Netflix and Amazon simply deciding to eat your category? It seems like as the 800 pound gorillas in the market, there's nothing preventing them from simply beefing up their catalogs and adding some categories to do the same thing.
FWIW, Amazon does offer Middle of Nowhere (the film in the article screenshot) for rental (no free streaming with Prime) and the "Customers Who Watched This Item Also Watched" is all African-American films as well. That said, it's not clear how deep their catalog goes, and they don't actually have an African-(American) category one can browse.
(Also, why did you write your last name in ALL CAPS? I've seen people do this before, but I've never understood what the convention is trying to achieve).
Feel free to correct me if I'm wrong, but in France, it is common, but not necessary, to write your last name before your first name in many situations. And secondly, many people also have last names that are also first names so to avoid confusion and awkwardness it's denoted in all caps.
It makes me want to design all websites to have a single name field with 'Name as you want it to appear' (and a legal full name field if needed within the given domain). I've heard global addresses are even harder to account for.
http://www.kalzumeus.com/2010/06/17/falsehoods-programmers-b...
https://www.mjt.me.uk/posts/falsehoods-programmers-believe-a...
Call him Tonjé (pronounce Tonjay), though, he will always answer you with a smile :)
it might be easier for the gorillas to just let them grow, spend the time rounding up and acquiring all the rights, and then buying out the smaller company.
Nothing that says they won't enjoy content from Africa! I hope you add subtitle support for multiple languages, and make it community driven.
IMO, that's the only way I can see for you to protect yourself from your niche being simply eaten by Netflix et al.
We have other ways to protect yourself from Netflix, though, but we can't reveal all our moves at once :)
One small question, why is the website in french? I think this product can have global audience, even better no?
At first yes we are French (with baguette and beret and all that stuff), and we know very well the European and African Market in the french spoken countries in this area. So we will start with the market we know well first. But we have a tremendous demand from other countries which send us a lot of messages.
Have a look at how many French-speaking countries there are in Africa.