If you visit that site from anywhere else in the world, this is what you see: http://i.imgur.com/2UcLGJi.png
The online app itself is amazing. You have access to stream any game live on game days, and any previous game (including playoffs and super bowls) going back like 4 years. It also includes the Scott Hanson version of NFL Redzone (not the bootleg DirecTV version). No commercials. No blackouts. Multiple stream quality controls. Options for home/away team radio broadcasts. In-app "quad-box" split-screen. It's the best football-viewing experience possible.
I bought the special anniversary of Madden a year or two ago that included access to DirecTV's streaming service; it's garbage. I sold my access on eBay as soon as possible. The NFL Gamepass service may try to shoo away US-based visitors, but they'll happily accept a US-based address and credit card. Fire up a cheap VPN (only necessary for initial login) and you're set.
What's insane is that a few years ago, they offered Gamepass for FREE in certain countries. So with the right VPN location you didn't even have to pay for it. They stopped that though, and I'll happily pay them money for it, even if I have to trick them into allowing me.
It's ~$200 USD per season, but Sunday Ticket is $350 and even a modest cable subscription pushes $50/mo, so it seems fair to me. They actually have a "follow your team" option, but it's only ~$30 less and only covers the pre/regular season.
I really can't endorse the service enough. It's a cord-cutters dream, and one of the few online streaming services where non-Americans are much better off.
However, MLB has shown it can be done right now, and done very successfully. MLB league revenue is about $9 billion vs $11 billion for the NFL, so the businesses are comparable. Yet MLB has built a juggernaut in the MLBAM subsidiary, with perhaps a billion in revenue for 2015 and ~$300+ million in operating income.
To put that in perspective, Netflix had operating income of $400 million for 2014.
The NFL is making a huge mistake in not building out a comparable platform to MLBAM. They're going to be running from behind as cable goes down.
Since, as you rightly point out, they're the vanguard here, when MLB figures out (contractually, presumably, not technologically) how to get local games streamed, that will be a watershed moment.
When there's a non-DirecTV option, thats when I will vote with my wallet.
http://www.verizonwireless.com/mobile-living/sports-and-well...