Just out of idle curiosity, what's a more reasonable rate?
At least $100, in my mind.
Good point from others RE: other countries ... sorry for being so US-centric.
Junior/Associate software developers make around $31 USD per hour on average where I am (Midwest).
Double that to get the agency rate, and no one wants an app completely designed by juniors, you'll need at least one senior resource and probably a PM.
Well is not. In fact if you are based in a country other than the US you can arrive to those costs with competent developers. I think we are very competent, you can check us out in www.decemberlabs.com
Depends what part of the world you're in.
That's arguably low in the valley. Everywhere else, it's on the high side.
It's low (too low) everywhere in the US.
I'm in South Africa, and I'd say realistic rates would be about double.
They're billing as a company or freelancers. As an employee it's high.