They've made a statement just last week following a developer summit. Sounds like Pocket et al might yet be repackaged as default addons afterall.
Folks said that Pocket should have been a bundled add-on that could
have been more easily removed entirely from the browser. We tend to
agree with that, and fixing that for Pocket and any future partner
integrations is one concrete piece of engineering work we need to
get done.
https://mail.mozilla.org/pipermail/firefox-dev/2015-July/003...1/ its a source of revenue and get VP's bonuses for diversifying mozilla's revenues
2/ its a test to see how people like if mozilla starts incorporating 3rd party cloud services in the user-agent
(doesnt actually sound evil put like that does it?)
result:
1/ some few people get paid a few hundred thousand/year
2/ mozilla alienates people, loses market share
3/ said vps will leave when mozilla can't pay them bonuses no more
(I think that's sadly close to the truth)
I cannot find the source but I think it was Rushkoff who used a wonderful phrase: extracting wealth by destroying value.
It highlights the underlying problem better than anything I can come up with.
(Also, not to be nit-picky but because I think it's an important distinction, I don't think the investigation here "proved its benefit", but rather showed only that those users tested liked it. I suspect every designer would agree that bundling everything a user wants leads, almost paradoxically, to an unuseable mess.)
Given the data available, Firefox is a better browser with Pocket than without, on average, for Firefox users. That's justification for bundling it. Perhaps more data will be collected and other addons might be considered later, but again, the bar gets higher and higher since the total number has to remain small.
I think that the wording here is important: Pocket is not an add-on, at least in the sense that I understand it: when I go to Tools > Add-ons, nothing there allows me to disable or remove it. (I can't find it now, but I thought that one used to be able to manage search providers in a similar window.) Add-ons are by their nature trivial to disable or remove, and a solution involving going into about:config, where the user is explicitly warned of the dangers—in language far more frightening to a non-techie than any opt-in could be—is not trivial at all.
You should let users have all the value from new useful features, instead of just keeping the balance barely positive after bundling some bad stuff.
Firefox users like to download videos. A lot. 15 of the top 40 add-ons downloaded this week are video downloaders
So they certainly know what users like... and then ignore that data.
https://mail.mozilla.org/pipermail/firefox-dev/2015-June/002...