Motorolla, Blockbuster, Palm, etc... Every one of these companies "had it all" and "lost it all". When I was younger and heard the term, "If a business isn't growing it's dying" I thought it was stupid. I finally get it.

● If a business isn't diversifying its risks and assets it can lose them all. Similar to family trees, too few kids and a single war or natural disaster can wipe out the whole family and permanently end their branch of their family tree.

● Don't be afraid to pivot. Nintendo was originally a playing card company. Samsung was originally a trading company. Squaresoft was originally a power line construction company.

● Be your own competition. If a new product in the company destroys the old products, that's a good thing. The company still wins. When you are your own competitor weather you win or lose, you still win.