For basic application there's no need for very deep knowledge of the platform, so you can find people who know iOS and Android equally well and just write two different apps. As Cordova might introduce more problems than advantages, writing two identical apps might actually be faster, if app is not that huge.

And native fast responsive app with smooth animations might earn you more, than HTML container.

I wrote a simple game using cordova and I won't do it again. HTML+CSS+JS just not suited for mobile app development (I didn't try react native, those guys might change the game). Either you use frameworks and everything is just bad or use vanilla JS and everything might work, but you have to write a lots of spaghetti-code and device support might be limited.

The real unmatched benefit of using cordova (or any other webview) is the ability to deliver updates for your app without bothering with App Store moderation.