1 is not a bad idea. I have an alternative idea where chefs (and anyone else) can post what high quality produce (heritage breeds, etc) they want and how much they will pay for the produce. Farmers could then bid on these requests. This way rather than having to select from what is available, or the farmer having to guess what the market wants, the farmer grows what is wanted by the market and they know how much they will earn. Rather than grow the tasteless varieties that crop and look good, they will grow the varieties that actually taste good.