> People become corporate do-nothings because it’s easy to become disconnected from the act of creating when you’re at a big company. Even at the best big companies, employees can just do things that look like work that aren’t, and you wouldn’t be able to tell.
I’ve seen this at startups and big corporations. People seem to get fired for doing nothing productive with about the same frequency at both. What are some examples of do-nothingism that occurs at big successful corporations?
> Startups can’t survive blindly following buzzwords or whatever trend is hot because you actually have to know what’s coming in the future and be right. That’s all there is. If you chose the wrong market, or you’re wrong about what people want, then you’re toast.
In the age of the acquihire for failed startups, this is especially laughable. With plenty of money for early stage deals, and the likelihood of an acquihire or other soft landing if things go badly (followed by funding for a new idea a year or two later), it’s the best environment in years for startups to blindly follow trends and spout buzzwords.