I think you meant "The trick is to own the platform and then sell the tools you must use to develop on it at an absurdly high price."
[0]Based on personal conversations with individual VS users, it actually appears that VS is what many developers want or think they want, not just something forced on them by management.
People pay absurd money (up to $10k per seat) for Team Edition which provides entire enterprise developer/tester/database/architect/team workflow instead of just IDE.
If you build something truly valuable people will pay, so long as they have the money. Like I said, the trick is to find the right people.