I would not be surprised, if the 505,000 ounces in 20oz packages cost less to produce in 1950 prices, than 480,000 ounces in 6oz packages. (Just one physical package, not three separate).
They were heavy. The transportation costs savings with the lighter plastic bottles (combined with maybe the raw materials savings, and savings not having to transport, handle, wash, and sterilize the emptys) made plastic more economical than returnable glass.
Manufacturing cost for glass bottles almost certainly higher than plastic. You have to melt either sand or recycled crushed glass which takes a lot of energy.
Some jurisdictions do have returnable plastic bottles. They are much heavier than the disposable ones but still lighter than glass.
Interestingly for some reason beer in plastic bottles has never caught on, it's mostly sold in glass bottles and cans.
http://www.jwz.org/blog/2015/06/banning-bottled-water-increa...
This is just my opinion but I don't believe that the first step should be trying to regulate people into better behavior, you have to educate them.
(I /think/ they are also cheaper to produce.)
It makes sense when you think about it. Measuring things at the level of an individual implies some sort of "consciousness", but we're learning in neuroscience/philosophy class that consciousness is mostly an illusion. I mean, our brains are made of meat. How can meat be conscious?