I was recently at a festival in downtown Athens, GA. The college messaging site YikYak (raised $70m+) had 2 full size buses and a motorized bull to ride. They had 20+ reps handing out all kinds of free stuff.

There couldn't have been more than a few thousand attendees at this event.

To me this is exactly what Fred is talking about. A company so overfunded they can spend money on marketing efforts that don't really make sense...