OT, but why did you use a backtick for your 'quotes'? Is that an OS or keyboard thing, or a personal preference, or what? I've never been able to determine the rhyme or reason on that.
Presumably it's the ASCII-man’s way of doing “curly” quotation marks.
In TeX, backticks are used for open quotes, and straight ones are used for close quotes. That's where I picked up the habit originally.
It looks much more natural in fixed-width fonts too, using quotes like that here kind of defeats the purpose.
Yes, I am TeX-damaged. A friend of mine even tends to use \"u for an umlaut.