Here's a famous recruiting ad for "Super programmers" from Autodesk, in 1986.[1] It includes two things you seldom see today. First, there's no list of narrow technical skills:
"Relevant experience is nice, but if you're as good a person as we want, you'll be able to pick it up in a week or two."
And finally:
"We'll pay you more than anybody else in the industry."
That worked. Autodesk ended up owning the CAD industry and the animation industry.
If your company is complaining that it can't find programmers, try that.