They seem to be entirely obsessed with cell phones for some reason.
I think the issue is that the "tech press" is just an overgrown version of the "trade press" that exists for every industry. Somewhere out there, there are reporters writing articles abut squeegees for the janitorial industry. [1]
The "Trade Press" mostly exists to provide a vehicle for industrial vendors to advertise to their niche. They fill in the space between the ads by hiring b-grade writers who couldn't hack it at the New York Post, and get them rewrite press releases from the advertisers.
The "tech press" is exactly the same thing, only more hyperactive, trollish, and ostentatious --- to better complement the industry they cover.
[1] In fact, here you go: http://www.cleanlink.com/