yeah, got root level on the tld .. how did they manage that..
I remember when that deal was announced, during the first bubble. Everyone thought it was foolish, now it seems genius.
Not to mention the manner in which they sold them is unique. With most TLDs, all domains cost the same price, and its first come, first served. With .tv, the domains were priced according to their value, with many costing $25,000 or more per year. So for instance I have no idea what mlb.tv cost Major League Baseball, but it was a lot more than $49/year.
Now that .tv seems to have hit its tipping point, $50 million over 12 years is a bargain.
Very well structured deal for both sides.