Website is not evaluated. Business they make using that particular website is. There is a difference... while making airbnb website can take you 3 months with a good team of devs... building business of this magnitude will take years
Of course, i know that. Also they do a lot in every country, they advertise, they help people, but still, they don't produce goods. They have a lot of customers.But they are still "just a website" after all.
They broker transactions. The "good" they produce is the marketplace. eBay is just a website, they also broker transactions to create a marketplace.
Producing goods is often not as profitable as owning the market and taking a cut of every transaction.
By that definition, the early google didn't produce goods either ;) they provide a ~ valuable ~ service (the good)
I think the OT is referring to cases that don't have advanced technology as a competitive advantage...