It's a barrier. From personal experience new technology adoption in a company starts with an internal evangelist. If you work in a company and need to go through a procurement process to buy something before you even get to try it, you are less likely to have a play and get hooked. In a space that is awash with at least free to try alternatives it makes it that bit harder to engage with 'that guy'. The trick is making money once the whole team is using it.