FYI - First sale was on Oct 17th which probably accounts for the variance :)
a) Did you start selling paid accounts from day 1. Or was there a paid beta period? How many of your paid beta users converted?
b) For payments I see you use PayPal. Can you point to some resources to get the subscription based system with PayPal up and running?
About 500 beta testers signed up. Very few converted because I gave them all a free pass for one year.
Here's the paypal links I used to get things up and running...
https://www.paypal.com/en_US/ebook/subscriptions/html.html https://www.paypal.com/en_US/ebook/subscriptions/Appx-ipn_su... https://cms.paypal.com/us/cgi-bin/?cmd=_render-content&c...
Please feel free not to answer any of the questions if you think it is personal. I totally understand.