Tech is still generally underrated compared to it's importance for society but there is a whole suite of primarily Silicon Valley funded companies whos valuation is based on it's investors alternative views of what value is.
"A stock market bubble is a type of economic bubble taking place in stock markets when market participants drive stock prices above their value in relation to some system of stock valuation."
On one hand, companies that espouse the idea that users = value, with no monetization, are probably in line for a correction.
But on the other hand, companies that actually change the way the world will look in 10-50 years (medical technology, energy technology, better AI) are probably going to be worth a lot more once they all get out of their relative beta periods.
...or rather based upon it's investors ability to convince outside crowd of what the value is.
Tulips remained quite lovely flowers and the south sea had pleasant beaches throughout their respective bubbles.
You're looking for "its," which is a possessive adjective.