What he should do:
1: reopen the API up to everyone, guaranteeing access for 10 years. Let's the clients bloom.
2: reduce rhose costs. Insane.
3: That's it.
Hence Twitter getting more and more creative with formats: app installs, cards, videos, and have you seen the new "send me spam" ads? http://i.imgur.com/h4H7RQw.png
https://www.google.com/finance?q=NYSE%3ATWTR&fstype=ii&ei=qz... <- Income before tax: -578.350.000 USD.