Two other more contemporary examples are the Android app Tasker, and the website IFTTT ( https://ifttt.com/ ).

There's something about calling it programming that turns certain people off. I remember a story about a freshman in a physical mechanics class that complained about all the MATLAB code they had to write. The professors retort was that they were free to use a slide rule instead, and that particular freshman stopped complaining.

But you're right. The mere act of calling it programming is somehow a problem. It's as if doing programming pigeonholes you into being a programmer until the end of days.