I've had a few friends who were really into watches, and not like the high end bling bling type either.

They reminded me a lot of people I know who are really passionate about computer hardware. They knew everything about certain brands and their lines, their inner workings, how to fix them, how to get really obscure parts for the them, everything. And they wanted to share their information and talk to other knowledgeable people as well.

It's a pretty vibrant and interesting community. I'm not surprised he chose to get involved in the industry.