You're right, but you may also be missing the OP's point. Nearly all the reviews of the Apple Watch -- even the ones that are rather conflicted (which is also nearly all of them) -- suggest that it's the best smartwatch on the market, and I suspect watchOS 2.0 is going to increase that lead. I suspect there's a very good chance that by the end of 2015, more Apple Watches will have been sold than all other smartwatches put together.
Complaining that Apple doesn't invent things is a red herring. They didn't make the first MP3 player or digital music store, but for practical purposes they created the market for them, along with the market for per-track/album digital downloads. They didn't make the first smartphone, but nearly every smartphone that came after the iPhone looks way more like an iPhone than like anything else. They didn't make the first tablet computer but they made the first tablet computer that had mass-market success, and again, it's impossible to look at Android tablets and the Surface and deny the iPad influence. They've been doing this for going on three decades now -- as much as the Mac was a relative failure in pure commercial terms, it set a template for How User Interfaces Work that we're still largely following today.
Last but least: yes, the Moto 360 is circular. Yes, that makes it look more like a watch. We get it. :) But it's not a watch. It's a smartwatch. You know what kind of thing smartwatches have to display an awful lot? Lists. You know what kind of shape is better for displaying lists than a circle? A rectangle.