For example, at Guidearama.com, our platform lets businesses turn marketing assets (videos, white papers, case studies, etc.) into a resource center on their website with lead generating landing pages. We've often ended up managing the entire program our clients are implementing around our platform. This can be packaged at a fixed cost and is much easier to price based on value than normal time & materials work. To our clients, we look like heroes because we can produce results very quickly using guidearama.com that in their minds should take 10x longer to complete.
There are a few benefits to this hybrid approach:
* The consulting work becomes decommoditized. You gain an unfair advantage because you developed the product the client is interfacing with.
* Your product builds your pipeline for you so you spend less time on sales and marketing.
* Your consulting work becomes more efficient because you can automate many tasks in your product that would otherwise take time if you were doing straight consulting work
In patio11's case, I don't think there wasn't an opportunity to do this because his consulting work and Bingo Card Creator didn't overlap - the case might be different with Appointment Reminder.