Opening line: Databases are the beating heart of every business in the world

Well that's not remotely true, is it? Not even close. Is it really a good idea to lead with something so obviously untrue? If you're trying to convince me of something (i.e. that this product is good), putting such a jarring, obvious falsehood right at the start is a bad idea. I'm wondering if they're deliberately spoofing their own seriousness, but I see nothing else in there to support that.