Agree on the spirit of the post. The name really doesn't matter as much. But there are considerations to think about nonetheless.

For example, is the name's domain name available? Can the domain name be misrepresented? eg. expertsexchange.com (Experts Exchange vs Expert Sex Change) How about social media names (eg. twitter.com/<name you want>)?

I think nowadays, considerations on names really should centre on availability of the desired name across domain names, social media pages, and avoiding existing trademarks.

Incidentally I blogged about this recently: http://simononstartups.com/blog/2015/05/31/9-lessons-for-fin...

PS. People criticizing Twitter pointed out at the beginning how "twit" or "tw*t" were bad names to associate with the product too.