The thing about Twitter is that it should have been TV vs trying to be channels. I don't know why they were never comfortable enough in their skin to let third parties extend the living heck out of their platform. Using Twitter and getting a Gen 1.0 iPhone were very similar experiences. Pretty much wow and thinking the sky was the limit (vs what they actually were initially). Apple harnessed an app developer community and made their product 10x more valuable. Twitter locked everyone out. I always thought the Twitter competitor launched by Dalton (App.net) totally missed the boat. We didn't need a paid service to save us from ads we needed an open free platform that drew in millions and millions of users to draw in app developers etc. That would have crushed Twitter.