Consider someone who arrives via deep link. To that person it appears as if all they are risking is $9.95 - even through checkout. They might click User Agreement during checkout but the only charge that reveals is...$9.95. If the visitor clicks into How it Works they will see the wrong price: $189.95. (Check for yourself: https://www.videoprofessor.com/index.cfm?fuseaction=shopping...). Only the skeptical and curious who arrive via deep link can know what happens after the 10 day trial, and even they will be overcharged by $100.
We can debate whether the product line is worth $289.95 but that is irrelevant to this issue of checkout fraud.