The inverse corollary being the essay (I can't find it) about the sociology of lines at Tokyo Disneyland.

Question: what happens when there's no line for a specific ride at Tokyo Disneyland? Answer: nobody wants to ride the ride! Second question: what happens when there's a line for a specific ride at Tokyo Disneyland? Answer: everybody starts queuing up for that ride, even if they don't know which ride it is!