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This is an advertorial and should be labelled as such:

"My company, Airtable, was founded to address this need."

It's a very useful article, and well-argued, but I agree, the format jarred. I'm not sure however that it's worse in substance than many: just that he's been rather unsubtle a bout it

Hi, author of the post here. Apologies if the format of the article was confusing or misleading. I will note that this article was posted under InfoWorld's "New Tech Forum", which is specifically for authors from industry to write guest posts.

Here's an example of another article from the New Tech Forum: http://www.infoworld.com/article/2607260/database/how-databa...

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