But this:
Hola [...] installs its own code-signing certificate on
the user’s system.
Hola contains a built-in console (“zconsole”) that is not
only constantly active but also has powerful functions
including the ability to kill running processes, download
a file and run it whilst bypassing anti-virus software plus
read and write content to any IP address or device.
This is going so far into shady territory it becomes indistinguishable from actual malware. This is Lenovo/Superfish all over again.