> Kemian Wood Industry, which used to boast of the quality of its composite floorboards, took radical steps to deal with the downturn. It switched its focus to online gaming and changed its name.

> A hotel group rebranded itself as a high-speed rail company, a fireworks maker as a peer-to-peer lender and a ceramics specialist as a clean-energy group.

I've heard of pivoting, but this goes way beyond that. Doing a complete 180 on what you're producing/selling and changing your name? That's both fascinating and scary at the same time. As a customer, how do you know whether the company you're buying from will still be around?