I'm surprised - is this a real problem? I thought 99% of all blue jeans in the world are made at the same Korean factory. Maybe they construct them to different standards? That makes sense I guess.

We chose Men's jeans and the higher price point as a way to constrain the problem, and test our algorithms and technology. It turns out they work very well, but usability is not close to what it needs to be. We also have plans to use this for simple basics too. For example, am I a Medium or Large for that T-Shirt? Or, I liked that shirt at the Gap, but the one I just bought from J Crew fits totally differently. We also can use the phone to get measurements from, say, a foot so that we can then get the right shoes. These are all easily solvable with data and we can use image technology to capture a lot of it. But, we need more data. If anyone on the thread would help and go through the Find Your Fit process (again, we know it is not the best experience), we can add a coupon HACKERNEWS and take 40% off to get the price into the zone your talking about.