- Overnight success => Decade of work = Even what Appears to be an Overnight success (Facebook/Instagram) was developed by people who worked on their craft for years.

- Owner is worth an estimated $100 million = On Paper which he can not really sell

- Innovative idea => ..Better Marketing = Great Ideas and Products don't always win out. Just look at VCR

....Lied/cheated/stole = BUT You Don't Have To