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Nice idea... This is something that I might try...

Is there an online version of this sort of thing? Like a service that lets you offer free access codes to people who refer 2+ other people?

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No (well, probably), but there's you going to the bar yourself and watching them sign up, then paying for the cheap beer (hopefully ~$1 beer). Personal interaction will probably be a lot better for understanding your potential user base, too. I certainly don't feel close to the CEO/founders of "Claim It!" even though sign-ups have been incentivized with goods (like the beer I suggested buying at the bar). This is client acquisition and research and should be treated as such -- utilizing some super-abstract such as an app (as you asked for).

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