"Your suspicion is likely wrong though - I have no science to back this up but am 100% sure in blind tests people with normally developed ears would pick the gold cables from the copper one. The difference in sound is just too big to ignore (or at least the difference between the gold vs copper I have here at home is). Unlike the improvements you compare them to, which can usually not even be measured with devices, let alone described."
Either you measure it and do a double-blind or it's just another subjective perception. See those tests that suggest people can't tell expensive wine from cheap wine without context.
Also includes the hilarious "white wine with food colouring" test -
"In one test, Brochet included fifty-four wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn’t stop the experts from describing the “red” wine in language typically used to describe red wines."
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I dabble with fancy coffee now that I've got a few solid shops on my commute to work (the rest of the times I'm stopping at Dunkin Donuts, lest you think I'm more of a snob than I think) and my own personal policy is that for whatever variable X is involved that I'll only continue with X as long as I can tell a noticeable & pleasant difference. So for instance, I'll only get pourovers at places where I notice a difference between that and the standard (which implies quality of technique, according to the coffeenistas), or whatever beans they're using for a pourover if my reaction is "meh" I'll not get it again but other times I'll get it multiple times a day until they run out.
Agreed that this is all anecdotal and not double blind, and agreed that short of nuking things from orbit that double blind is the only way to be sure. However, as someone with very little skin in this game other than sometimes I want something better than Dunks, I can tell you that some variables matter to me and some don't.
I'm not sure if that is entirely comparable to what I meant. I am not claiming freshly grounds tastes better or has some other pretty subjective property. My claim is rather that I believe when doing an experiment where you'd for instance take a couple of pre-ground coffees and one fresh ground one that people would pick out that one as being different. Whether they like it more is up to them. With much more likelyhood than being able to pick out expensive wine out of a set of mediocre wines or so. Again, I believe solely for the reason that the freshly ground I drink has a completely different taste from all other pre-ground ones I drank in the last years. So yes you have a point in calling that subjective :]
Well, you say "completely different", but if two kinds of coffee are completely different, how would you describe the difference between coffee and lime juice? There must be some degrees.
For better or worse some of the people who buy expensive cables and AC filters believe the sound is substantially different. I don't know if they'd say "completely different" but "completely changes the way the album sounds" seems likely...
Blind tests would be very interesting, I hope that's what's coming in a future article!
We at HiLine Coffee did a lot of testing with different single-serve pods, and I can assure you that you can tell the quality changes over time (what you get with 1 month old pod and what you get after 6 months taste very different). This is one of the reasons why Nespresso, Keurig and other large manufacturers don't state the date of the roast on packaging. People wouldn't want to buy 6 months old coffee. Instead they buy coffee that is "best consumed by" a date in 6 months, whatever that means, particularly since stale coffee doesn't have any discernible health effects other than sadness from poor taste. After spending more than a year working on new ways to better preserve ground coffee in single serve packaging, we determined that the only sure way to deliver fresh and great tasting coffee in a pod is to roast for each individual order. This is the model that we are testing now. If you want to try it, check us out at https://www.hilinecoffee.com or send us an email for free sample.
> Your suspicion is likely wrong though
Doubt it; I'm sure you could buy very bad capsule, which might give the game away, otherwise ... are you familiar with:http://www.theguardian.com/lifeandstyle/2013/jun/23/wine-tas...