supercoolschool.com
I'd need to spend more time with it to have a more complete impression, but two things jumped out at me on the homepage:
1) One of your demo links is broken. You have http://educators.supercooschool.com/ for "Educators 2.0" instead of http://educators.supercoolschool.com/. (Maybe that proves my comment above wrong.)
2) In the second under "With your next generation School you can..." the first three paras have an associated image/icon, but not the fourth ("Market your company, product or ideas"). That seems wrong to me.
I have skimmed your front page and your tour page, yet im not feeling like I have grasped what you do clearly enough.
I even went as far to skim the article by a very supportive Paul Stamatiou. He mentions you will use 30% of money made to aid 3rd world countries. Im curious what that is written on a random blog, yet I cant find such a statement on your site.
Either way top effort for attempting to tackle such a space, have you given much thought as to how your "video classes" etc will work for people in 3rd world countries, or are you only targeting them with the money you make from developed countries?
One:
Use an index so people can jump to a specific part. Then the index can help sell or prepare them for what they are about to see.
Two: ( more work )
Use "personas".
I am a student learning french. - then give them links to show how the site will work well for them.
I am a teacher of chemistry and I really like videoing my experiments - again a few click thrus targeting this type of user.
etc...
With your personas, dont aim to fill up all features in all personas, just think what will work for them.
The tour has many items I consider unnecessary for example: "1 Give the School your branding - add your own logo"
It's quite obvious that there will be a button for logo, so this is actually working against you because it does not help me understand the big picture. Also there can be no doubt you need a different domain name.
b) I've read about many VC-backed companies that tried to do e-learning and failed. (Selling to schools is very difficult)
c) I've recently come across more online classroom supplemental sites (with social features) than I can count and many of them had a narrower feature set and a clear market in mind.
Edit: I just noticed your b2b section (http://corp.supercoolschool.com/index.php) this makes a lot more sense, enterprise 2.0 is a growing industry. I'd narrow your focus as much as possible because b2b sales are tough as it is (but more rewarding then consumer).
a) you're problably right - we're still figuring out what is important and what not for our users b)true - but what does that have to do with us? ;) c)same as b
Regarding the b2b market: we actually started in the enterprise space and have sold Supercool School to large tech companies in the valley (yeah - even with our name ;)) although its very profitable it is a slow moving space and we thought it would be exciting (and rewarding) to open up to the general public and allow everyone to create their own Supercool School. For the first week we've seen some very good results with over 10 schools launched! But we are well aware that we are doing something completely uproven and new...