Nasdaq is (apparently) using the Bitcoin Blockchain, so the same people who mine bitcoins will be adding Nasdaq's transactions to the Blockchain.
Anyone with a large amount of Bitcoin mining capacity is implicitly incentivised to not mount an attack on the integrity of the Blockchain because doing so would probably dent confidence in Bitcoin, causing the price to drop. That would reduce the "net present value" that the miner can expect to receive going forward, likely by more than the short-term "win" they could achieve through a successful attack.
However, if the Blockchain is being used for other purposes (e.g. recording ownership of high-value assets) and the potential gain to someone with a large amount of mining power of attacking/rewriting the Blockchain is large enough that it significantly outweighs the "net present value" that can be realised from normal mining operations, then the incentive to not attack the Blockchain is somewhat diminished.