Dropbox was gamified, a bit, in my view, in that I had loads of people who'd invite me to dropbox, because they'd get extra storage for getting me to sign up. Maybe it's not real gasification because they didn't get badges?
See also MP3 Players and smartphones. Both markets looked boring and well-trodden until Apple blew fresh air into them.
The key to this kind of success is finding a segment that is currently niche but won't be for ever. Cloud storage, mobile internet messaging, portable MP3s, portable Internet -- all potential mass markets that were kept niche because the products in the market didn't have mass appeal.
I had tried many solutions before this, and they were all, without exception, a pain to use and usually ridden with ads and weird interfaces. You usually felt dirty going to download a file from the website.
I wanted to replace it with free software, but it's still a PITA --syncthing seems the best so far, although it requires more experience to be a DB killer
1/ completely platform-agnostic
2/ completely automatic
None of the previous attempts at this were even remotely addressing those two (simple) concepts... and they still aren't!!