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Not sure what recent strong performance you're referring to. Here's a comparison against the S&P 500 for the last 5 years:

http://finance.yahoo.com/echarts?s=MCD+Interactive#{"compari...

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That chart understates the cumulative return of McDonalds by 20%, since it is just a graph of price appreciation and does not include the effect of reinvesting dividends. The proper cumulative return for McDonalds over that time period is actually 64.7%, assuming reinvestment of dividends.

MCD only has a slightly higher dividend yield than SPY. His graph doesn't misrepresent MCD's relative performance.

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