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I like the idea, but I suggest publicizing and making transparent the model. Let potential buyers know that price s will be going up and they may buy in sooner. Or let them know it's going down, they'll wait, and then pounce on your product at the bottom driving it back up.

Fun read, although I wasn't excited by the template. I prefer messy with more information.

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I think that's the biggest challenge with this approach: figuring out how users will react to the price changes. Someone who goes to a site and sees an ebook listed for $8.95 is going to perceive that price a lot differently than someone who sees an ebook for $8.95 and knows that it's been going up from $5.25 for the past couple weeks.

I've actually been a fan of IA's template for a while, even though they keep updating it. It's one of the best examples I know of a well-executed minimalist design, the overall grid layout, and the attention to detail makes everything work.

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