People who are crazy enough to consume rhino horn for any purpose will discard this attempt as "fake rhino horn".
To the Chinese, consuming these things (rhino horns, bear gall bladders) isn't crazy. It's more or less mainstream, though of course it has zero scientific credibility beyond the placebo effect.
Keeping the species alive is better than not. Now, we try to figure out humane farming, if we want to
This article appears to support you. Letting people know that rhino horn is not medicine reduced the numbers of people wanting to buy rhino horn.
Also, I wouldn't be surprised if it's analogous to the Dr. Oz / anti-vaccine set in the U.S. Those people have access to all the knowledge they could want, but you still couldn't shake their misguided beliefs out of them.
This article appears to support you. Letting people know that rhino horn is not medicine reduced the numbers of people wanting to buy rhino horn.
It's really fascinating, and similar to the arms race in detecting purity levels in drugs. Also, mobs and stuff too make it pretty exciting and non-typical 'startup' work.